GUEST
HOW
YOU
GUEST HOW YOU
Photographer: Meredith Jenks
Production: Packouz
To introduce IHG’s One Rewards program, we shot 28 unique
vignettes across 8 properties in Paris and Miami, showcasing all
the ways you can Guest How You Guest at IHG hotels.
Those 28 vignettes then became over 2,500 unique
OOH mechanicals blanketing the streets, subways,
and airports of London, New York, Los Angeles and Chicago.
It’s not a New York subway placement until you get Keano’d.